Should we be afraid of AI-based manipulation? — Consumer protection in the shadow of artificial intelligence
Article by Dr. Fekete Orsolya examining how the use of artificial intelligence may transform businesses’ commercial practices and the risks that AI-based manipulation poses to consumers, with particular focus on the interaction between new technologies and existing consumer protection frameworks.
Megjelent: Vol. 1 (2025): Comenius : Bratislava legal forum 2025. DOI: https://doi.org/10.46282/bpf.2025.21