Should we be afraid of AI-based manipulation? — Consumer protection in the shadow of artificial intelligence
A study by Dr. Orsolya Fekete examining how the use of artificial intelligence may reshape the commercial practices of businesses and what risks AI-based manipulation poses to consumers, with particular regard to the interplay between new technologies and existing consumer protection frameworks. Published in: Vol. 1 (2025): Comenius : Bratislava legal forum 2025. DOI: https://doi.org/10.46282/bpf.2025.21